makeup tips for our 40’s,50’s and 60’s

With a makeup industry flooding our social media on contouring, caterpillar eyebrows, and mega glam eyes, how do we enhance instead of cake it on!

Let’s face it, we all want to look our best and be as natural as possible. Whether you are into the dramatic smokey eye, eyeliner, or the perfect shade of lipstick, less can be almost more than you need.

I have been a licensed cosmetologist for over 25 years and have worked in the salon and spa industry for many years.  I personally have never been a fan of too much makeup. I have a skin condition called Rosacea which causes my skin to become red and often very irritated. I also get blemishes very easily and have extreme sensitivity to wind and cold. I often joke that even water irritates my skin.  All joking aside, it really does.

When we talk about foundations, blush, and powders…certain products work best on certain skin types. The best way to try out different products is to go to a makeup counter at a department store or an Ulta-type store and ask for guidance on different products. The employees are usually highly trained with many different product lines and can guide you to the product that is best suited for your skin type.

Key is a good clean moisturized face

My personal preference is a nice clean and moisturized face and just a dab of foundation to cover up any blemishes and or red spots. I have tried many product lines over the years and many products that friends and colleagues have recommended. I have settled on Cetaphil; this product can be purchased at any grocery or chain store, and it is quite inexpensive. It is very mild and gentle for even the most irritated skin types. I swear by it! I use both the cleanser and moisturizer daily. I do treat myself to a professional facial now and then. I am grateful to have finally found an esthetician who is not afraid to take care of my problematic skin.

Women in their 40’s and beyond should consider playing up a smokey eye OR a dramatic lip. Both at the same time can be a little too much. You can do a smokey eye with a subtle lip or a dramatic lip with subtle eye makeup. Switch it up and be creative.

Many tutorials on Pinterest and YouTube can give you many great makeup eyeshadow ideas to try. I love the brown and plum shades, and many of the eyeshadow kits have diagrams as to where to use the different colors on the eyelid.  I also love eyeliner; there are many different ways to wear eyeliner based on your taste and style.  You may not be able to draw the line that you want the first time, but like with anything, “practice makes perfect.” As some of us start to age, we begin to lose our eyebrows, and our eyelashes begin to thin. It is important to stop this process before it’s too late. One of my favorite products is the Grande Lash MD tonic. I have been using this for years, and it is a really awesome product. Grande Lash MD is sold for both eyelashes and eyebrows; the serum is the same, so you only need one product, and it can be applied to both areas. You need to apply the product nightly. I keep it on the table next to my couch, and when I am winding down for the evening, I apply a thin line to my upper and lower lashes (it goes on over your makeup (or not) just like liquid eyeliner. Because I use it nightly on my lashes, my eyebrows seem to grow also.

Lashes make the eye pop

Grande Lash also makes fantastic mascara. The mascara contains the tonic but is an enhancement to the serum and will not grow your lashes independently. It would help if you used the serum and the mascara as an enhancement. Great Product! As we age, our eyebrows may also begin to lose their pigment, become grey and wiry, and unmanageable. Did you know that you can also tint your eyebrows like to tint your hair?  You can even ask your hairstylist to apply a small amount of leftover hair dye to your brows, depending on the color. I personally like a dramatic look and tint my brows a dark brow color even though my hair color is blonde. I love a dark eyebrow, and I feel like the dark color on my eyebrows really makes my eyes “pop”. For an extra special evening or event, you might try added eyelashes. These come in strips as well as the 3-fan style. These, along with eyeliner, might take a little practice.  I personally love the 3-fan lash in small and medium. You grab them with a tweezer, dip them in a small dot of lash glue, and lay them right on top of your own lash line. Small is applied from the center of the eyelid towards the nose and the medium size from the center of the eyelid towards the ear. Last but not least, the dramatic lip pout! I am personally not a lipstick lover. Do I have it? Do I buy it? Do I wear it?  I love soft moisturized lips; I’m a Carmex girl. My lipstick-wearing girlfriends swear by Maybelline Super Stay 24 Hour Lip Color. It stays on all day, even under your mask!

Feel free to contact me with questions on products or application, I am here to help!

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Holly Lake
Professional Organizer , Holly On The Spot
Holly Lake founder of Holly on the Spot specializes in assisting clients with organizing their homes and offices in a very large or small way. Closets, pantry’s and basements are only part of her specialty. When planning for a move Holly and her team can assist with packing or unpacking and helping clients make the most of their space in their new or existing home. She will even assist in selling items that no longer work for you or your current space or lifestyle. Holly on the Spot allows their clients to stay focused on careers and families, while keeping them organized and assisting with daily tasks. She helps her clients stay organized which helps reduce stress in life. Personal errand services are also available. Holly takes pride in building a personal and professional relationship with her clients. The nature of the work is often very personal, so Holly’s professional and focused approach is important to her discerning clientele. She has become a trusted friend to many of her clients. She takes great pride in offering a personalized service. Holly Lake founder of Holly on the Spot is passionate about helping others. She spent the first 22 years of her career at the Chicago Board of Options Exchange. She is also a licensed cosmetologist, specializing in fashion consulting, hair and nails. Holly helps her clients remove clutter and organize their life. Holly and her team are truly a full-service company, no job is too big or small.
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